# Senior Product Manager – Digital Clients: Growth & Expansion (m/w/d) at Liqid Lig

- Company: Liqid Lig
- Status: Open
- Workplace: Hybrid
- Location: Berlin · Remote
- Level: Senior
- Discipline: Product
- Employment: Full-time
- Posted: 2026-10-16
- Skills: Product
- Apply: https://jobs.ashbyhq.com/liqid-lig/d4b18b12-6162-404b-8d3f-79104f86dbc9

## Description

YOUR ROLE

As Senior Product Manager – Digital Clients (f/m/d) you own the complete growth loop for LIQID's digitally-led clients: from a newly created lead to the first investment, and from there to the next top-up, the second portfolio and the next product. Acquisition and expansion sit in one team with one mandate, so you build a single growth system instead of handing clients over at the funnel's end. LIQID is hybrid by design: for this segment the experience is digital-first, and you decide precisely where a human touch from our advisors accelerates conversion or growth – and where it doesn't.




WHAT YOU'LL DO

 - End-to-End Segment Ownership: Own the digital client lifecycle from Lead → Signup → Checkout → First Investment → Activation → Expansion. You define the segment's North Star and KPI tree across conversion and expansion – lead-to-funded conversion, time to fund, time to first top-up, multi-product rate, share of wallet – and you are accountable for net new money from the segment, not for a single funnel stage.

 - Lead Conversion & Onboarding Experience: Design and optimize the journeys that turn leads into funded clients – lead nurturing, signup, onboarding and checkout – together with Product Design, Marketing and Sales. You shape the first-product strategy – which entry offer converts which persona – and make sure the brand promise and premium positioning carry through every step that builds trust and drives conversion.

 - Digital Up- & Cross-Sell: Turn first-time investors into multi-product clients: top-ups and savings plans, second portfolios, additio

More Liqid Lig roles: https://deviantjobs.com/companies/liqid-lig