# Data Scientist, SMB Ads Growth at OpenAI

- Company: OpenAI
- Status: Open
- Workplace: On-site
- Location: San Francisco
- Level: Senior
- Discipline: Data
- Employment: Full-time
- Salary: $293K–515K
- Posted: 2026-07-30
- Skills: data science, analytics
- Apply: https://jobs.ashbyhq.com/openai/f5dfd3aa-3bf6-49e2-b780-0da281a21533

## Description

About the Role

OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering.




What You'll Do

Full-Funnel Analytics

 - Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention.

 - Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations.

 - Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders.



Targeting, Segmentation & Propensity Modeling

 - Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers.

 - Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking.

 - Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels.

 - Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth.



Campaign Analytics & Measurement

 - Design and implement rigorous mult

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