AI
WHAT IS FINARY?
Money is broken. Most people's wealth sits in products they did not choose, with fees they cannot see, and a private banker costs more than they will ever pay. We are putting one in everyone's pocket: the same quality of advice for a €10K saver and a €10M client.
Mounir https://www.linkedin.com/in/mounirlaggoune/ launched Finary in 2021, and more than 1M people now track their wealth with us, for free. Finary AI turns that financial context into a plan, and our own investment products and in-house wealth advisors (Finary One) make it real: clarity on what you have, guidance on where you are going, action to get there.
WHY NOW?
AI makes this vision possible, and 3 things make it hard to copy:
- Data: years of per-user financial history, goals and risk profiles that no public dataset holds.
- Brand: half of our new users come from our own channels, and 1 signup in 5 names our YouTube channel.
- Licences: stocks, ETFs and crypto on one regulated platform, passportable across Europe. We started early, when a simple registration was enough: PSAN in 2022, Investment Firm licence in March 2026, MiCA in July 2026. Since July, every crypto platform in Europe must be licensed or stop.
Many fintechs will have the AI, and a few will have the licences. We have all 3. We raised €40M from Hedosophia, Y Combinator and Speedinvest, alongside founders and operators like Steve Anavi & Alexandre Prot (Qonto), Matthieu Rouif (Photoroom), Eric Demuth (Bitpanda), Axel Weber (former UBS Chairman) and Harsh Sinha (CTO at Wise). There's never been a more exciting time t