Connections
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the role
The Director, Digital Shelf Strategy & Content is a senior, client-facing strategist responsible for defining how brands optimize product content, discoverability, and shopper experiences across retailer and marketplace ecosystems.
This leader combines deep CPG category knowledge, retailer expertise, digital shelf intelligence, and product content strategy to develop scalable approaches that improve product visibility, shopper engagement, conversion, and commercial performance.
The Director translates consumer and shopper insights, retailer requirements, search behavior, competitive intelligence, and digital shelf analytics into clear content strategies, actionable creative briefs, and measurable o