Ads Engineering
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com .
About the Role
Reddit’s Ads Creative Effectiveness team sits at the heart of our creative strategy, building GenAI and predictive products that help advertisers ship high-impact campaigns. We are searching for a Staff engineer with in-depth GenAI expertise that can help us build the future of generative products for ad creative at Reddit - best-in-class image, video and copy generators that leverage Reddit’s best practices, performance-guided generations that maximize clicks and conversions, and brand safe, product preserving image/video editing pipelines.
What you’ll do
- Advanced Generative Workflows: Architect and implement state-of-the-art pipelines for ad creative generation. You will move beyond vanilla prompting to build systems capable of product, font, logo and brand asset preservation using techniques like IP-Adapters, and LoRAs.
- End-to-End Image & Video Editing: Build editing capabilities allowing advertisers to smart-crop, inpaint, outpaint, resize, and style-transfer assets while maintaining strict brand guidelines.
- LLM/VLM Fine-Tuning: Adapt large vision-language models to understand "winning" ad aesthet