Marketing
About Betterment
Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).
About the Role
The Website Operations team at Betterment is responsible for building and maintaining our public-facing marketing website. The team plays a critical role in ensuring content accuracy, compliance readiness, accessibility, SEO hygiene, high-quality publishing standards, and CRO testing and optimization across all lines of business.
As Sr. Manager, Website Operations , you will serve as the platform owner for our website, inclusive of the systems, governance, and experiences that span our multiple lines of business, resource center, and more. Building on our current intake process, you’ll create a scalable operating model that guides smart decisions about where to focus and how to sequence work for the greatest business impact. You’ll partner closely with Creative, Marketing, Engineering, Growth, Analytics, and Compliance to ensure those decisions reflect platform standards and team capacity while keeping the site reliable, on-brand, and aligned with business priorities. Reporting to the Director of Brand Operations,