WPP

VP Statistical Measurement

London, England, United Kingdom

Technology & Innovation

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

About the role

We’re looking for a VP, Statistical Measurement to lead statistical methodology, measurement standards and quantitative quality across our Open Intelligence Solutions (OIS) portfolio.

This is a senior leadership role within Strategic Data Science, focused on ensuring that the analytical work we produce is rigorous, credible and commercially meaningful .

You’ll be the organisation’s authority on statistical methodology and numerical quality, helping teams turn complex data into robust evidence that clients and senior stakeholders can trust. You’ll shape the evolution of Marketing Mix Modelling (MMM), attribution, incrementality, causal inference and experimental design , while establishing consistent standards for validation,

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