Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Overview
The Senior Analytics Implementation Specialist will provide advanced web and app analytics solutions and services to VML Data’s Tier one clients, enabling them to make informed, data-driven interactive strategy, product development, and personalization decisions.
The focus of this position is to leverage your advanced experience across both client-side and server-side analytics implementations, Customer Data Platforms (CDPs) like Rudderstack, and product analytics tools like Amplitude, alongside the Adobe Digital Experience Platform and Google Cloud Platforms. You will assist clients with the implementation, integration, and interpretation of their analytics solutions, ensuring robust data foundations that power AI/ML initiatives and