Technology · Product
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube https://www.youtube.com/carwow channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
THE OPPORTUNITY
Millions of people come to Carwow when they are ready to change their car. That is some of the highest-intent automotive audience in the UK, and it makes Carwow one of the most valuable places for dealers and manufacturers to reach buyers at the moment of decision. Retail media is how we turn that intent into revenue, for our partners and for the business.
We have built the foundations: sponsored placements across the buying journey, a growing media and audience offering, and commercial products for dealers and manufacturers. Demand is ahead of what we can currently serve. If we can make our advertising products smarter, more relevant and easier to buy, we grow revenue for partners