data science · analytics
About the Role
OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering.
What You'll Do
Full-Funnel Analytics
- Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention.
- Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations.
- Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders.
Targeting, Segmentation & Propensity Modeling
- Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers.
- Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking.
- Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels.
- Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth.
Campaign Analytics & Measurement
- Design and implement rigorous mult