Data Analytics
About the role
When people sign up for Chime, we want to know which marketing efforts brought them in and which ones brought in members who stay and use their account. You will set the direction for how Chime answers that question.
You will be the senior analytics leader for paid marketing. You will co-own and help decide how we measure a 9 figure plus paid media budget and how that measurement turns into optimization and allocation decisions. This is a high-visibility role. Marketing, Growth, Finance and executive leaders will treat your work as the main reference for how marketing performs. You will join the Marketing Analytics team and work across Marketing, Finance, Data Engineering and Data Science/ML.
In this role, you can expect to
- Own the paid performance story. Track spend and results across channels every week. Explain why numbers moved, in plain words that a non-analyst can act on.
- Measure new-member offers. Show whether our introductory new member offers bring in better members and whether they are worth the cost. Compare offer groups against fair, matched groups.
- Set the bar for experiments and offers. Define how tests are designed and read, and how we decide whether sign-up offers are worth the cost.
- Improve how we credit marketing channels. Find where our attribution rules fall short, propose better ones, and work with Data Engineering to build and maintain them.
- Turn marketing mix modeling into budget advice . Use the output of our Marketing Mix Model to advise Marketing on how to allocate budget across channels.
- Be a proactive business part