W
Wpp

Senior Director, Product Management (ID Activation)

New York, New York, United States·$125K–295K

Technology & Innovation

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why We’re Hiring

We are looking for a Senior Director, Product Management – ID Activation to lead the strategy and development of identity-driven audience activation capabilities across the advertising ecosystem.

You will own the end-to-end product vision for audience onboarding, identity resolution, data syndication, and partner activation workflows. Your work will help make audience delivery more scalable, interoperable, privacy-conscious, and measurable across major media platforms.

This is an opportunity to shape products at the intersection of AdTech, identity, data, and media while leading a team and influencing partners across WPP.

What You’ll Be Doing

Define Product Strategy and Roadmaps

  • Set the product vision, strategy, and m
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