Technology · Product
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube https://www.youtube.com/carwow channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
THE OPPORTUNITY
Used cars are the biggest part of the UK car market, and Carwow is going all in. We already sit at the start of the used journey: through Sell My Car, dealers buy cars from Carwow sellers every day. But today that car leaves our platform the moment it's bought. The dealer preps it, prices it and lists it somewhere else, and the buyer finds it somewhere else too.
We want to close that loop. If every car a dealer buys can go live on Carwow in hours, priced to sell and matched to the buyers who want it, we become the place dealers source, retail and sell their used stock. This role is the product voice at the table for that: setting the direction for a vertical we are fully investing i