SQL
This is the insights and analytics engine room for the ANZ business, where streaming, sales, and audience data turns into the decisions that shape artist campaigns, marketing spend, and executive strategy. As our Data & Insights Analyst, you'll contribute to analysis end-to-end, from the SQL query through to the leadership deck, and see your work directly influence how we back some of the world's most iconic artists and emerging talent.
This role reports into the Head of Data Analytics & Insights and is part of a broader regional team spanning the U.S, Canada, Australia, and New Zealand.
What you'll do
- Contribute to and undertake analysis end-to-end - Take a commercial question from SQL query through modelling, validation, and a polished, leadership-ready deck on your own technical craft. This might include:
o Evaluating the performance of priority tracks, albums, and artists - digging into consumer reaction, social, chart, audience, and streaming data to inform executive decisions across the Sony Music repertoire.
o Assessing what is and isn't working in sales and marketing campaigns, and shaping the adjustments that get the best result for our artists and releases.
o Running deep-dive research on industry, competitor, streaming platform, social, and consumer trends to sharpen decisions and keep us ahead.
- Utilize internal and external business intelligence and data analytics tools to create new reports, dashboards, analysis and methods for evaluating new releases, analyzing campaign performance, uncovering actionable insights, reconciling conflicting data narrativ